مروری بر دوره
تا حالا از خودتون سوال کردین
- چطوری میتونید مشتریان بالقوه کسب و کارتون رو پیدا کنید؟
- چطوری لیست ایمیل خودتون رو باید گسترش بدید؟
- چطوری هزینه های بازاریابی خودتون رو کاهش بدید؟
- چطوری میتونید نرخ تبدیل کمپین های خودتون رو افزایش بدید؟
- چطوری میتونید همراهان شبکه های اجتماعی خودتون رو به مشتری تبدیل کنید؟ چطوری می تونید مشتریان خودتون رو وفادار کنید؟
توی این دوره قراره پاسخ این سوالات رو بدیم.
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سرفصل ها
- Marketing basics
- 4P
- Competition
- Market research
- Segmentation
- Targeting
- Positioning
- Value proposition
- Product
- Pricing
- Branding
- Inbound Marketing
- Fundamentals
- Planning a long term content strategy
- Create a blog post
- Creating topic Clusters and pillar pages
- Understanding social media promotions
- Developing a conversational growth strategy
- Understanding conversions
- Creating a conversion optimization strategy
- Understanding lead nurturing
- Aligning your marketing with sales
- Applying a customer marketing Approach
- Content Marketing
- Understanding Content Marketing
- The power of Storytelling
- Generating content ideas
- Planning a long term content strategy
- Building a content creation Framework
- Becoming an effective writer
- Extending the value of your content through repurposing
- How to effectively promote content
- Measuring and analyzing your content
- Developing a growth marketing mentality
- Creating a blog post
- Creating topic clusters and pillar pages
- SEO training – build sustainable traffic for business growth
- How do search engines Rank your Content?
- Which SEO approach fits your business
- How to measure your website’s SEO authority
- Your SEO authority audit worksheet
- Why is link building important for SEO
- How many links does your content need to rank on page one?
- Why Relationships are the key to link building at scale
- How to scale link building using press request alerts
- Your press request alert response worksheet
- How HubSpot uses blogging to rank #1 on google
- Hubspot as a best practice
- Building topical relevance
- How Hubspot builds topical relevance
- Optimizing featured snippets
- Why is historical optimization a key SEO play?
- How HubSpot does historical optimization on the blog
- Your historical optimization workbook
- Email Marketing
- Understanding email marketing
- Creating a contact management and segmentation strategy
- Sending the right email
- Creating a high performing email
- Understanding email deliverability
- Outline the design of your marketing emails
- Analyzing your marketing emails
- Testing your marketing emails
- Developing relationships with lead nurturing
- Start your marketing right
- Social Media Marketing
- Developing a social media strategy
- Social media listening and monitoring
- Building a content strategy for social media
- Extending your reach on social media
- Using social media to build one to one relationships
- Understanding the basics of digital advertising
- Measuring your social return on investment
- Essentials for continued success with social media
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